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Branded video content is one of the most effective uses of online media today. We will help you create and script a series of video segments, each 90 to 120 seconds in length. They will be distributed on Modern Luxury’s Video Content Network reaching over 7.1 Million unique visitors per month with HHI of $100K+. Our award-winning video team has produced hundreds of videos and we have dedicated video teams in all Modern Luxury markets.
We can also edit bite-size content from these videos for Modern Luxury’s pre-roll advertising network, reaching over 58 million unique visitors per month. |
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FAQs
How are the videos distributed?
Through our video network of partners including Yahoo, Blinkx, YouTube/Google, Metacafe, Vimeo, AOL Video, Glam, StyleHive
and TubeMogul.
Can we geo-target the audience?
Yes, we can geo-target by DMA.
How do the videos appear in search?
During the final editing process, each video is meta-tagged with keywords. These meta-tags tie with search terms that people type in when they’re looking for your business. How is engagement measured?
For video, we use a CPE (cost per engagement) model. Engagement occurs when the user presses play. We can also measure how long someone watches the video.
How do I help drive direct response with video?
You can run an adjacent banner ad (300x250) next to the video player. It will appear at the start of the video and will stay live while the video plays. The click through rate for videos with adjacent offers is much higher than traditional banners, pre-roll ads, or other rich media advertisements. |
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What is the minimum startup cost?
We require a minimum commitment of $9,300/gross for video production. The more videos ordered, the lower the overall production cost. We also require that the client distribute the video content on our network. The minimum distribution contract is $5,400/gross, which provides approximately 10,000
video engagements. Will we have ownership of our video content?
The client has use of the video programming– including the ability to play the videos in their website, emails, social media pages, and other on-line distribution points - for the duration of the
advertising relationship. |
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